GCI was my first professional Graphic Design job. Working with a team of designers, we did everything from design graphics from the ground up, verifying and adjusting customer supplied artwork to prepare it for print, and working with customers to help them find the best design, material, and marketing tools they needed.
GCI is primarily a whole sale business-to-business manufacturer, and we work with many well known companies. From the World Racing Group, the Cincinnati Reds and Bengals, and innumerable sign shops and production companies around the country and the world. We make everything from vinyl banner, mesh, billboards, yard signs, metal signage, product displays, vehicle wraps, vinyl applications and wall graphics, trophies, PVC signage and displays, and much much more!
I’ve worn many hats while working here, from graphic designer, web designer, video editor, customer relations, production hand, and more. The experience I have gathered here is more than the sum of designs an images I can compile here.
This was a MASSIVE billboard that the customer only had an AI-Generated mock-up for. This mock-up was far too low-resolution to work at the size they needed, so I painstakingly recreated the entire design out of vector elements and a few photographs they provided. I am super proud of the final result.
The Synergy Fleet Repair trucks came to use with just a rough concept, and the customer and I worked together extensively to land on a design he loved!
The only existing asset was the Synergy "S"
The repeating hex pattern with the Synergy "S" logo was a lot of fun to create and thematically ties the whole vehicle together.
The rear was tricky! The customer wanted all the information that was on the sides compressed down to the very small back doors. It ended up being my favorite part of the vehicle.
An Isuzu truck for Synergy used the same general design, repurposed and edited to fit the wildly different body of this particular vehicle.
The rear of the Isuzu box truck!
Some newspaper props I made for a friend's short film that premiered at San Diego Comic-con! He made the initial design, and I modified it to print on our flatbed on real newsprint.
Double Deuce Scoops was the first full-wrap I've designed from the ground up, excluding the AI generated logo and mascot which were provided and mandated by the customer.
The grunge pattern was a lot of fun to throw together while incorporated paw-prints across the vehicle! The customer was very kind, responsive, and collaborative on this design.
I am personally not a fan of the same-ness of AI generated cartoon mascots and logos. I've seen a lot in my time in the signage business and they always jump out as uncanny to me. The customer wanted these specific logos used, so I upscaled them to ensure they were high enough resolution to scale up big and look good on the vehicle!
Pontoon boat wrap I designed. This one was tricky as we had a tight turn around and were provided spotty measurements, so we had to make do and roll with the punches.
We had everything printed and ready to install, but when the customer dropped the boat off he asked if we could get the statue of liberty on there somewhere. Despite the tight turn, we were able to make that a reality!
Backdrop concept I designed to promote the launch of our online site at tradeshows.
One of the many ads I have made for GCI
An ad for an online only special to promote the launch of our online ordering website.
Some stickers we designed, produced, and donated.
GCI makes LOTS of trophies, primarily for the World Racing Group and lots of various Racing associations. I primarily helped put these all together after each piece was printed and machined.
A mockup of a vinyl wall graphic application for Anderson Automatic Heating & Cooling. This one was a big job from getting info from the customer, measurements from our Installer who took a site survey, and receiving feedback from the customer.
A guide I made for our installer to ensure each separate piece was placed in the correct spot.
An Ozzy Osbourne tribute Herse we made window perf applications for shortly after he passed away. This was a treat to work on
My coworker and I collaborated heavily to create a design we thought fitting for the prince of darkness. The customer in the end decided to only have the applications in the windows and not on the body, so we had to rework our design heavily to fit within the customer's request.
In the end, I think the slick black Cadillac hearse with the pop of the black and white graphics in the windows really worked in the design's favor and led to something classy and impactful.
While at GCI, I was approached by our newly appointed marketing head to help him build and design our online ordering website. This was a HUGE undertaking that involved me learning a brand new software, Aleyant Pressero, which is built specifically for print business ecommerce and allows for extensive product customizability.
I built every asset on this site from the ground up utilizing our existing brand guide and with feedback from marketing, the larger design team, and the owners.
Here are a collection of assets I created for the online store. We took a day to take pictures of sample products with different finishing options to create the “Finishing Options” images. The owner wanted edited images showing mock-ups with “Your Art Here!” boldly stated.